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I have always been involved in art in some form or another while growing up. Although my professional training in Interior Design at LA’s Fashion Institute of Design & Merchandising (FIDM) has proven to develop my design skills, my father, a retired graphic designer, was actually my very first teacher. I remember as a child, every night before my sisters and I headed to bed, my father would tell us a bedtime story. This story, however, did not come from a book but from his imagination. It was about a friendship between two birds, ‘Yellow Bird’ and ‘Blue Bird’, who took amazing adventures together. I recalled one night, he mentioned Yellow Bird’s birthday was approaching and we would each have the opportunity to make him a birthday card. The following day could not have come fast enough as we woke up all giddy with excitement. My father laid out blank paper, crayons, color pencils, and scissors on the table for our little hands to start creating. After what seemed like hours, our cards were finally completed. Our father was so delighted! He displayed them proudly on his desk for years.

Fast forward almost 20 years later, I decided to start my own stationery boutique out of the desire to continue my love for all things handmade and satisfy the same joy I experienced at the age of six when I made my very first card. To this day, I still wake up giddy with excitement when I think about creating new products for the shop or the perfect invite for my amazing clients. I absolutely love what I do and feel so honored to be a part of your celebrations and milestones.

Designs by Yu seeks to create unique delightful paper goods and wares that are thoughtfully designed, crafted by hand, and packaged with love. You will find that we pay special attention to details, pour our hearts into everything we do, and genuinely care about our clients. Though we are busy in our studio, we will always find time to listen to your cares and concerns so don’t hesitate to contact us. Enjoy your stay and don’t forget to visit us often!

{Founder & Creative Director}



Since the inception of Designs by Yu, our heart and mission has been devoted to making a difference. Not only do we donate a portion of our proceeds to various causes, we also make a point to donate our time and talents. We are firm believers that giving is much more rewarding than receiving.

Just as important as the community around us, so is the environment in which we live. We are doing what we can to reduce our carbon footprint not only in our day-to-day operations but in our daily lives. We take care to use paper that comes from legal and well-managed forests. Some of the eco-features in our stock include: FSC certified, recycled content, post consumer waste content, renewable content, processed chlorine free, carbon neutral, and some are produced using renewable energy sources (hydro power or wind power). We are committed to continually educating ourselves in practical ways to minimize harmful practices that impact the environment